The reason why top podcasts on major platforms such as Apple Podcasts or Google Play have such an impact is because they are unique. To find your differentiator and stand out from other podcasters, try to narrow down a broad topic. If you are passionate about marketing, don’t talk about it in general. Instead, refine it to ‘eCommerce marketing on Shopify’ or anything else that aligns with your interests.
Now that we’ve covered some questions to ask yourself before deciding on a podcast topic, let’s go over some untapped ideas to get you started.
1. Discuss your favorite topic
You must have a favorite book series, TV show or movie series. If that’s the case, it might be a great starting point. You should be able to comment on plot twists and provide your listeners with personal views.
2. True crime
Just as dark tourism creates a real hype among travelers, podcasts covering true crime stories seem to be very demanded by listeners. Major podcasting platforms often have 3 podcasts about murder mysteries in their top charts.
In 2014, Serial started this true crime podcasting trend and it hasn’t dipped in popularity since. Numbers from 2018 show that it reached an impressive number of 340 million downloads.
3. Chat shows
Usually, these types of shows have multiple hosts with episodes including discussions on various topics. In chat shows, hosts tend to be influential people with strong personalities and beliefs. They are easy to listen and record, lasting for about 30 minutes to one hour.
4. Global news
In the past 20 years, the way in which we consume news has drastically changed. Newspapers got replaced by the internet and keeping up to date is more accessible than ever. More recently, news podcasts increased in popularity and number of listeners. In response, BBC developed their own news podcast station,